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October 5, U.S. time, Apple co-founder and former CEO Steve Jobs (Steven Jobs) died, aged 56 years old.
Former Microsoft CEO Bill Gates (Bill Gates) said in a statement, “There are very few in this world which has such a large portrait of Steve that influence our future generations will still feel the impact force for those of us who, it is very honored to have worked with him, which is the supreme honor, I will miss Steve. ”
Microsoft’s UK headquarters lowered to half to show condolences.
SAN FRANCISCO, Oct. 6, 2007, according to U.S. technology blog Silicon Alley Insider (SAI), Apple co-founder and former CEO Steve Jobs (Steve Jobs) on Wednesday afternoon after the death, SAI lifetime of Jobs 13 great classic maxim are summarized.
SAI believes that comments from Steve Jobs to see these classics, he is a successful businessman, product designers, but also an ordinary yet great, has a humble attitude of ordinary people.
The following is the summary of SAI of the 13 great classic Steve Jobs during his lifetime motto:
1, on the computer
“Computer is very simple and follow those instructions: ‘to take over those numbers, plus the number above and put the results there, then check whether the results better than the other figures,’ only the speed of the computer to perform these commands Soon, for example, per 1 million figure, at this rate to treatment, the effect is magical. ”
2, to talk about product design
“If a team to design the product is very difficult in many cases, the public does not know what kind of products they need, until you show them the design of the product so far.”
3, the best sales ad?
“Do you really want to sell sugar water life, or want the opportunity to change the world?”
Jobs lured Pepsi executive John Sculley hope (John Sculley), so Scully uttered these words. Later, Scully joined Apple, but Jobs is Apple’s board in 1985, “driven out”, Steve Jobs and Scully’s friendship is disrupted.
4, to talk about character
“I was the only loss of about $ 250 million each year people … … this is a very tempered character.”
From “Apple Secret” (Apple Confidential 2.0) a book.
5, good product design on
“My basic philosophy is one of product design: focus and simplicity. Simply more difficult than more complex: you have to deliberate, to make things simple, but the many benefits of doing so if you can do this, reclamation is not difficult. ”
6, to talk about attitude to life
“For me personally, to become a rich man in the cemetery does not matter … … every night before going to sleep on their own, said, today we have developed a very interesting product … … This is the most important thing.”
7, to talk about Apple’s role in
“I’m not taking the leading role in Apple’s renewed vigor to make matters depends largely on two things: First, Apple has a lot of talented people in the past few years, the speculation that Apple employees are these losers, they also identify with the outside world this view, but in fact they are not losers, they lack the effective planning and management, we need a senior management team, and we now have this management team. ”
8, pride
“Playboy” magazine: Do you mean that the person who made PCjr machine, the lack of pride in its products?
Jobs: If they have pride, they will not go making PCjr machine.
9, closely linked with the Apple
“I have been in touch with Apple and I hope in my life, my life is intertwined with the development of Apple, as used in tapestry weaving lines as, maybe I will leave Apple for several years, but I always come back. ”
10, I believe the future
“You can not connect the dots looking forward, but can only connect them looking back, so you have to have confidence in these points, consider these points related to the future with you and you have to believe in something, If your courage, life goals, lifestyle and even fate, etc. This approach has never let me down, makes my life has become completely different. ”
11, to talk about work
“Your life will become an important part of their job satisfaction to be the only way is to believe you are engaged in the great work to dry line, love line, and into a line, if you have not found your career points of interest and then search for Do not stop. hard to find, you will find what you love most. Over time, your relationship with the work undertaken will become more harmonious, so to find something you like the work, do not stop. ”
12, on death
“No one wants to die, even those who aspire to heaven, do not want to enter heaven through death, but death is the end of our lives, no one can ultimately escape. As the only death to create the best life, it is an agent of change in life, is called “the world replacing the old one.” At this moment, you is new in their prime, but you also will Love dying, gradually grow old and fade away from the earth today I speak too subtle language, but it is the true meaning of life. ”
13, move on
“If you do a good job the results, you should continue to do even better work result. Do not rest too long, a good plan to yourself what to do next.”
The following list details:
| New rankings | Previous ranking | Company | Region / Country | Industry | Brand Value ($ millions) | Decline in value up |
| 1 | 1 | Coca-Cola | United States | Beverages | 71861 | 2% |
| 2 | 2 | IBM | United States | Corporate Services | 69905 | 8% |
| 3 | 3 | Microsoft | United States | Computer software | 59087 | -3% |
| 4 | 4 | United States | Internet Service | 55317 | 27% | |
| 5 | 5 | General Electric | United States | Composite | 42808 | 0% |
| 6 | 6 | McDonald’s | United States | Catering | 35593 | 6% |
| 7 | 7 | Intel | United States | Electronic | 35217 | 10% |
| 8 | 17 | Apple | United States | Electronic | 33492 | 58% |
| 9 | 9 | Disney | United States | Media | 29018 | 1% |
| 10 | 10 | HP | United States | Electronic | 28479 | 6% |
| 11 | 11 | Toyota | Japan | Car | 27764 | 6% |
| 12 | 12 | Mercedes-Benz | Germany | Car | 27445 | 9% |
| 13 | 14 | Cisco | United States | Corporate Services | 25309 | 9% |
| 14 | 8 | Nokia | Finland | Electronic | 25071 | -15% |
| 15 | 15 | BMW | Germany | Car | 24554 | 10% |
| 16 | 13 | Gillette | United States | FMCG | 23997 | 3% |
| 17 | 19 | Samsung | Korea | Electronic | 23430 | 20% |
| 18 | 16 | LV | France | Luxury | 23172 | 6% |
| 19 | 20 | Honda | Japan | Car | 19431 | 5% |
| 20 | 22 | Oracle | United States | Corporate Services | 17262 | 16% |
| 21 | 21 | H & M | Sweden | Clothing | 16459 | 2% |
| 22 | 23 | Pepsi | United States | Beverages | 14590 | 4% |
| 23 | 24 | American Express | United States | Financial Services | 14572 | 5% |
| 24 | 26 | SAP | Germany | Corporate Services | 14542 | 14% |
| 25 | 25 | Nike | United States | Sporting Goods | 14528 | 6% |
| 26 | 36 | Amazon | United States | Internet Service | 12758 | 32% |
| 27 | 31 | United Parcel Service | United States | Transport | 12536 | 6% |
| 28 | 29 | JP Morgan Chase | United States | Financial Services | 12437 | 1% |
| 29 | 30 | Budweiser | United States | Wine | 12252 | 0% |
| 30 | 27 | Nestle | Switzerland | Beverages | 12115 | -5% |
| 31 | 28 | IKEA | Sweden | Home decoration | 11863 | -5% |
| 32 | 32 | HSBC | England | Financial Services | 11792 | 2% |
| 33 | 33 | Canon | Japan | Electronic | 11715 | 2% |
| 34 | 35 | Kellogg | United States | FMCG | 11372 | 3% |
| 35 | 34 | Sony | Japan | Electronic | 9880 | -13% |
| 36 | 43 | eBay | United States | Internet Service | 9805 | 16% |
| 37 | 39 | Thomson Reuters | Canada | Media | 9515 | 6% |
| 38 | 37 | Goldman Sachs | United States | Financial Services | 9091 | -3% |
| 39 | 44 | GUCCI | Italy | Luxury | 8763 | 5% |
| 40 | 45 | L’Oreal | France | FMCG | 8699 | 9% |
| 41 | 42 | Philips | Netherlands | Electronic | 8658 | 0% |
| 42 | 40 | United States | United States | Financial Services | 8620 | -3% |
| 43 | 41 | Dell | United States | Electronic | 8347 | -6% |
| 44 | 48 | ZARA | Spain | Clothing | 8065 | 8% |
| 45 | 47 | Accenture | United States | Corporate Services | 8005 | 7% |
| 46 | 49 | Siemens | Germany | Composite | 7900 | 8% |
| 47 | 53 | Volkswagen | Germany | Car | 7857 | 14% |
| 48 | 38 | Nintendo | Japan | Electronic | 7731 | -14% |
| 49 | 46 | Heinz | United States | FMCG | 7609 | 1% |
| 50 | 50 | Ford | United States | Car | 7483 | 4% |
| 51 | 51 | Colgate | United States | FMCG | 7127 | 3% |
| 52 | 58 | Danone | France | FMCG | 6936 | 9% |
| 53 | 56 | AXA | France | Financial Services | 6694 | 0% |
| 54 | 52 | Morgan Stanley | United States | Financial Services | 6634 | -4% |
| 55 | 57 | Nestle | Switzerland | FMCG | 6613 | 1% |
| 56 | 54 | Blackberry | Canada | Electronic | 6424 | -5% |
| 57 | 59 | Fuji Xerox | United States | Electronic | 6414 | 5% |
| 58 | 55 | MTV | United States | Media | 6383 | -5% |
| 59 | 63 | Audi | Germany | Car | 6171 | 13% |
| 60 | 62 | Adidas | Germany | Sporting Goods | 6154 | 12% |
| 61 | 65 | Hyundai Motor | Korea | Car | 6005 | 19% |
| 62 | 60 | Kentucky | United States | Catering | 5902 | 1% |
| 63 | 61 | Sprite | United States | Beverages | 5604 | -3% |
| 64 | 70 | Caterpillar | United States | Composite | 5598 | 19% |
| 65 | 64 | Avon | United States | FMCG | 5376 | 6% |
| 66 | 69 | Hermes | France | Luxury | 5356 | 12% |
| 67 | 67 | Allianz | Germany | Financial Services | 5345 | 9% |
| 68 | 68 | Santander | Spain | Financial Services | 5088 | 5% |
| 69 | 73 | Matsushita | Japan | Electronic | 5047 | 16% |
| 70 | 77 | Cartier | France | Luxury | 4781 | 18% |
| 71 | 71 | Kleenex | United States | FMCG | 4672 | 3% |
| 72 | 72 | Porsche | Germany | Car | 4580 | 4% |
| 73 | 76 | Tiffany | United States | Luxury | 4498 | 9% |
| 74 | 81 | Shell | Netherlands | Energy | 4483 | 12% |
| 75 | 82 | VISA | United States | Financial Services | 4478 | 12% |
| 76 | 66 | Yahoo | United States | Internet Service | 4413 | -11% |
| 77 | 79 | Moet Champagne | France | Wine | 4383 | 9% |
| 78 | 78 | Jack Daniels | United States | Wine | 4319 | 7% |
| 79 | 74 | Barclays | England | Financial Services | 4259 | 1% |
| 80 | 88 | Adobe | United States | Computer software | 4170 | 15% |
| 81 | 83 | Pizza Hut | United States | Catering | 4092 | 3% |
| 82 | 80 | Credit Suisse | Switzerland | Financial Services | 4090 | 2% |
| 83 | 75 | Johnson & Johnson | United States | FMCG | 4072 | -2% |
| 84 | 84 | GAP | United States | Clothing | 4040 | 2% |
| 85 | 90 | 3M | United States | Composite | 3945 | 10% |
| 86 | 85 | Corona | Mexico | Wine | 3924 | 2% |
| 87 | 87 | Nivea | Germany | FMCG | 3883 | 4% |
| 88 | 92 | Johnnie Walker | England | Wine | 3842 | 8% |
| 89 | 89 | Smirnoff | England | Wine | 3841 | 6% |
| 90 | New list | Nissan | Japan | Car | 3819 | Unknown |
| 91 | 93 | Heineken | Netherlands | Wine | 3809 | 8% |
| 92 | 86 | UBS | Switzerland | Financial Services | 3799 | 0% |
| 93 | 95 | Armani | Italy | Luxury | 3794 | 10% |
| 94 | 94 | Zurich Insurance | Switzerland | Financial Services | 3769 | 8% |
| 95 | 100 | Burberry | England | Luxury | 3732 | 20% |
| 96 | 97 | Starbucks | United States | Catering | 3663 | 10% |
| 97 | New list | John Deere | United States | Composite | 3651 | Unknown |
| 98 | New list | HTC | Taiwan | Electronic | 3605 | Unknown |
| 99 | 91 | Ferrari | Italy | Car | 3591 | 1% |
| 100 | 98 | Harley Davidson | United States | Car | 3512 | 7% |
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